Many business owners and entrepreneurs believe that they have to bear the burden of getting their businesses off the ground by themselves.
In truth, successful leaders have advisers helping them along their paths to prosperity, and you can have that too.
Working with a qualified and experienced money mentor will help you achieve your financial goals easier, faster and with greater profits.
Every small business owner can benefit immensely from the knowledge, connections and experience of a good money mentor.

Hi, I’m Laura Elkaslassy, money mentor for entrepreneurs and small business owners.
I am a certified Profit First Professional and my passion is enabling business owners to build sustainable businesses through learning how to generate profit, structuring systems for financial success, and earning the income they deserve.
I first started using the term ‘Profit Pioneer’ in early 2016 as a way to eloquently define the broad spectrum of services that I provide to my clients.
I was previously assessed for my personal leadership archetype and the result: Pioneer Seeker. Which in summary has attributes of trying things first, looking outside of the norm, fiercely adventurous, and sees gifts and strengths in others.
All of this is true of my nature when it comes to business and accounting.
I don’t define myself as just a bookkeeper, or a BAS agent. I do more than that for my clients.
How I work…
At the core of all of the work I do with my clients, no matter the capacity I work with them, I am ensuring that Profit is a priority enabling my clients to grow their business in a sustainable way and be successful.
As a bookkeeper I help clients manage and understand their business finances to determine the profitability of their business.
As a money mentor I work with clients to maximise their profits and develop money management strategies to grow their business.
As a Profit First professional I assist clients with the integration and implementation of the Profit First money management method so that they can maintain good profits for the long-term.
My views and approach to business money management and profit generation is deemed pioneering in comparison to the norm of my industry. I look at profit and business finances from a perspective that you wouldn’t expect.
On top of all of that, I simply love to work with clients to help them succeed through strategic accounting and business management.


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