Free Signature Service Workbook
At its simplest level, a signature service is just you, working in your zone of genius, doing what you do best, but doing it in a way that is markedly different from anyone else.
Creating a signature service (or product, or offer) not only clearly demonstrates your niche and the expertise you have in that niche, it also helps you get ahead of your competition by carving out a niche within your niche.
You have all the benefits of niche marketing, and the confidence of knowing that niche is profitable.
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