Pricing is one of those topics you agonise over. You worry you’re charging too much, or suffer because you’re charging too little. You struggle to land clients because they feel you’re overpriced, or because your low prices give the impression you’re the cheap option, rather than positioning you as the superstar you are. Getting your…
If there’s one thing entrepreneurs can be relied upon to do, it’s overthink. We excel at it. Once we have a business idea, the cogs start turning, and there’s no stopping them. We…. Think things through. Plan everything out. Have another idea. Wander off on a tangent. Come back to the original plan. Plan some…
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A great question I get asked a lot is: “How do I increase the lifetime value of my clients?” ne of the more disheartening aspects of business is the constant need to generate new leads and sign new clients in order to grow. It’s natural to want to mitigate this necessity slightly by ensuring your…
Keep your pricing decisions as simple, stress-free and profitable as possible!