My mission and passion is to ensure solo and small business owners not only understand what is happening in their business but also that they can pay themselves and make a profit.
As a Profit Pioneer, I thrive on guiding and teaching business owners (such as yourself) to implement innovative, practical and outcome driven strategies and solutions that are often at the forefront of money management and growth initiatives for small business.
Hi, I’m Laura Elkaslassy, a Melbourne-based money mentor for entrepreneurs and small business owners.
I am a certified Profit First Professional and my passion is enabling business owners to build sustainable businesses through learning how to generate profit, structuring systems for financial success, and earning the income they deserve.
I first started using the term ‘Profit Pioneer’ in early 2016 as a way to eloquently define the broad spectrum of services that I provide to my clients.
I was previously assessed for my personal leadership archetype and the result: Pioneer Seeker. Which in summary has attributes of trying things first, looking outside of the norm, fiercely adventurous, and sees gifts and strengths in others.
All of this is true of my nature when it comes to business and accounting.
I don’t define myself as just a bookkeeper, or a BAS agent. I do more than that for my clients.
At the core of all of the work I do with my clients, no matter the capacity I work with them, I am ensuring that Profit is a priority enabling my clients to grow their business in a sustainable way and be successful.
As a bookkeeper I help clients manage and understand their business finances to determine the profitability of their business.
As a money mentor I work with clients to maximise their profits and develop money management strategies to grow their business.
As a Profit First professional I assist clients with the integration and implementation of the Profit First money management method so that they can maintain good profits for the long-term.
My views and approach to business money management and profit generation is deemed pioneering in comparison to the norm of my industry. I look at profit and business finances from a perspective that you wouldn’t expect.
On top of all of that, I simply love to work with clients to help them succeed through strategic accounting and business management.
Many business owners and entrepreneurs believe that they have to bear the burden
of getting their businesses off the ground by themselves.
In truth, successful leaders have advisers helping them along their paths to prosperity,
and you can have that too.
Working with a qualified and experienced money mentor will help you
achieve your financial goals easier, faster and with greater profits.
After completing a Bachelor of Education & Business/Commerce degree in 2010, and then a bookkeeping certification, I worked in an accounting firm in Melbourne before moving to Israel for 12 months. Upon returning to Australia in 2012, I founded my own bookkeeping practice, Adroit Business Solutions.
As the business grew, and I became a Profit First Professional, I have since been travelling to speak at many events on Profit First for building business, money mindset, and building a sustainable and profitable business. View my speaking info here.
In early 2018 I brought Profit First to Australia, leading the growth of the brand and professional development of Australian Profit First Professionals.
As my businesses have grown, I have taken on more of a mentoring and advisory role with clients which has lead me to where I am today.
If you would like to know more about working with me as your personal money mentor, click here.
- Quickbooks Online Pro Advisor
- Xero Bronze Partner and Advisor
- Pure Bookkeeping Licensee
- Certified Profit First Professional
- Registered BAS agent with the Tax Practitioners Board
- Full member of the Institute of Certified Bookkeeper
- Full member of Australian Bookkeepers Network
- Certificate IV in Bookkeeping
OUTSIDE OF THE OFFICE
- I am a mum to a gorgeous little boy.
- I enjoy teaching Israeli dancing.
- I love quiet time with a great coffee and good book.
- I am an avid traveler & I have lived in many places around the world.
- I am fluent in English, Hebrew and Italian.
- In 2017 I shaved my head for ‘Shave For A Cure’.